The story of EcoWash
What started in Trinidad & Tobago as a way to wash cars without wasting water is becoming The Carwash of the Future — a global sustainable mobility platform founded by Dareem Jeffrey.
Why we exist
A conventional car wash can use over 100 litres of fresh water per vehicle. In a world of worsening water scarcity, that's a broken model. EcoWash was built to prove vehicle care can be showroom-grade with about 2 litres per wash — portable, biodegradable, and legal even during water restrictions.
But EcoWash is more than a wash. It's a platform for green livelihoods: corporate fleet contracts, franchises, micro-franchises for young entrepreneurs through the B.O.S.S. Program, EcoPods, our EcoChem product line, and a digital platform that ties it all together — aligned with UN Sustainable Development Goal 6: Clean Water and Sanitation.
Our journey
From one island to the world.
Born in Trinidad & Tobago
EcoWash began in Trinidad as founder Dareem Jeffrey's answer to a simple problem: washing cars wastes enormous amounts of water in a region where water is precious. The first low-water wash proved a car could be cleaned with about 2 litres — and EcoWash Trinidad was born.
Corporate fleets take notice
Businesses across Trinidad & Tobago — from automotive groups to financial institutions — signed on for on-site fleet care. Monthly retainers with clients like ANSA Mobility and CARIRI turned a clever idea into a recurring-revenue business.
Recognition and acceleration
EcoWash and its founder earned national and international recognition: the Youth of the Year award, the Caribbean Climate Smart Accelerator RevUp incubator, the Youth Business International Bootcamp, the Development Bank of Jamaica investor showcase, the St. Gallen Symposium Leader of Tomorrow, and the HARCON National Youth Sustainability & ESG Programme.
EcoWash goes global
EcoWash Global was launched to carry the model worldwide — with EcoWash Africa registered and active, and partnerships such as Japan Motors. Today EcoWash operates across 13 countries on 3 continents, with expansion under way across the Caribbean, Africa and beyond.
The Carwash of the Future
Today EcoWash is a full sustainable mobility platform: the booking app, franchise and B.O.S.S. operator networks, EcoPods, EcoChem products, and ESG impact dashboards — built to wash the world's cars with a fraction of the water.
The platform today
One ecosystem, six engines.
Low-water innovation
Our signature process washes a full vehicle with about 2 litres of water — where a conventional wash can use well over 100. Portable EcoPods and active foam chemistry mean no fixed infrastructure, no runoff, no waste.
Corporate fleet care
We maintain corporate fleets on-site at compounds, offices, malls, airports and hotels on monthly retainers — trusted by organisations including ANSA Mobility, CARIRI, Unit Trust Corporation and Rahamut Enterprise.
Franchising
National and international franchise partners operate EcoWash territories with our equipment, SOPs, training and brand standards — an asset-light engine for regional growth.
B.O.S.S. Program
Business Opportunity for Social Shift. Our micro-franchise model lets independent operators — especially young entrepreneurs — run their own mobile wash ventures with EcoWash equipment, products and systems.
EcoChem products
Our own line of biodegradable car-care chemistry — shampoos, waxes, tyre shine and detailing products — formulated for the low-water process and sold through the platform.
Digital platform
The EcoWash app connects customers, operators and fleets: bookings, scheduling, operator management, fleet reporting and live water-saving dashboards — the Uber of car washing.
The EcoWash family
Recognition
EcoWash and founder Dareem Jeffrey have been recognised regionally and internationally for sustainability, entrepreneurship and youth leadership.
- Youth of the Year Award
- Caribbean Climate Smart Accelerator — RevUp Incubator
- Youth Business International Bootcamp 2024
- Development Bank of Jamaica Investor Showcase
- St. Gallen Symposium — Leader of Tomorrow
- HARCON National Youth Sustainability & ESG Programme
- Island Innovation Global Sustainable Island Summit
- Tech Beach Retreat, Jamaica
- Export Action Programme — TTMA & Ex-Im Bank
Where we're growing
From our Caribbean home base, EcoWash is expanding across the region and into Africa — with active and target markets including:
Every EcoWash territory saves water, creates skilled green jobs, and opens micro-franchise ownership to young people — including second chances for those who need them most.
"EcoWash was never just about clean cars. It's about proving that a Caribbean idea can save water, create jobs and scale across the world. This is The Carwash of the Future — and we're only getting started."